Sales promotion and e-mail marketing

Sales and e-mail marketing

Image by Richard Mcall from Pixabay

Every entrepreneur faces sales. No matter what he is doing, if he is small, if he is large. He has to sell his services or products. You, as an entrepreneur can make jewelry, perhaps natural cosmetics. Alternatively, you can sell fruits, vegetables, cook marmalades, juices. Maybe you sew, write, translate, advise, or you are a coach. You may have a digital product. Whatever. You must sell products or services at the end. If you are large enough, you may have someone to do it better than you. Perhaps you are your own boss, and you have to do it yourself.

Do you have a store, studio, online store?

How are you getting customers?

It is also necessary to attract customers into the store.
Advertising? Expensive.

Flyers? Redundant paper.

From mouth to mouth? Great way.

Do you use e-mail marketing? Excellent!

Today, in the modern world, there are many other options. The Internet allows us a lot. Social networks like Facebook, Instagram, Twitter, Pinterest allow us not to spend too much on advertising. We have the option of choosing how much we spend. Unfortunately, Facebook’s algorithms are not working for the benefit of free publications recently, as a few people see them.

Gaining customers

The most effective way to get customers is to build your own database of followers. By creating an email list. That way, you will be followed by people who are interested in precisely what you are offering. For building a list, you need to have a platform that can operate with databases. I use GetResponse. This platform is user-friendly. To get the most out of the program, you have 90 days of free training, which deals with everything you need to know about email marketing.

Providers of e-mail marketing services

E-mail marketing is one of the most cost-effective marketing tools for small businesses. Being easy to operate, it gives you full control and allows you to establish direct contact with your customers. Let’s look at some of the providers of these services:


  • It is one of the oldest and quite popular e-mail marketing providers in the World.
  • They offer a wide range of tools for small and medium-sized businesses.
  • It has the option of 30 days of a free trial.
  • The basic package supports up to 500 subscribers and unlimited messages.
  • The price of the basic plan is 19 $ / month.
  • Access to pre-arranged templates.
  • It allows you to manage lists, autoresponder messages, and track e-mails.
  • It allows you to connect to social networks, landing pages, etc.
  • It offers simple tools for building emails and forms.
  • They provide support 7-days a week with live chats, telephone support, support with e-mails, webinars, and a library with instructions, and how-to-do information.


  • One of the most popular e-mail marketing providers, because they offer a free marking plan.
  • Free up to 2,000 subscribers.
  • You can send 12,000 emails per month.
  • They provide the ability to set the desired time by time zone (but NOT in the free plan).
  • Support is possible for the first 30 days only by email and is quite slow.
  • It allows building landing pages.
  • It enables automation and creation of ads for Facebook, Instagram, and Google.
  • When you face with automation features, you should be aware that it is quite limited compared to other (mentioned) providers.
  • A great learning base.
  • The free plan does not support time optimization (time zone planning), advanced segmentation, multi-testing, and other features.
  • You need to display their brand in your email.
  • Their plans start at $ 10 per month for 500 contacts. The price is raised for every 500 additional contacts.


  • A robust e-mail marketing platform for professional bloggers, authors, and marketers.
  • Easy to use, very powerful platform.
  • It is easy to edit forms and autoresponders.
  • You can segment the contacts into those who are interested and those who have already purchased. That helps you to increase conversions with automated emails. This kind of email separation gives you a more personalized approach.
  • Their support is based on emails and a broad base of learning material.
  • It has a 14-day free trial, and then you pay $ 29 per month. By offering a 30-day money-back guarantee.


I will talk a little bit more about GetResponse. The reason is that I use it myself and I know it the best.


GetResponse is a great e-mail marketing solution. Each year, the platform allocates over 5 billion e-mails in 172 countries. It is fully customizable and can manage both small and huge lists (1 million+ subscribers). For more than 10 years, it has simple applications for creating e-mail campaigns, landing pages, contact forms. It also provides expert support for creating and managing e-mail marketing campaigns and autoresponders. They are changing contacts into customers. GetResponse has maintained the highest standards for reaching our messages to customers. It takes care of the hygiene of its users, so as not to disturb or otherwise violate its rules. An excellent service provider is also from this view that it has established excellent relationships with the leading providers of Internet and e-mail services.

Functions of GetResponse:

  • You can choose from over 300 templates to create exciting campaigns for every audience, including industry. An intuitive editor helps you shape e-mail communications. A variety of fonts, designs, and cute graphics that you can also do on your own.
  • A / B testing – With this feature, you can first try e-mail campaigns. This way, you can get the best results. How does that work? Create up to 5 messages with different personalization techniques, themes, and styles. GetResponse then tests each version. Then automatically selects and sends out the best text!
  • Email Analytics – To keep track of your actions, GetResponse follows all open emails, clicks, logouts, and purchases. Reports in the Inbox and Visual Charts give you a great picture.
  • Guaranteed delivery – Your e-mail messages end in the intended mailboxes. Not in spam folders. GetResponse ensures that your campaigns – and your trademark – are always protected and consistent.
  • Social Media Integration – Since you have millions of potential customers on social networks, you need to be there! GetResponse allows you to establish a connection between it and social networks. So you can enable Facebook and Twitter to provide instant links to the latest campaigns, coupons, and blogs!
  • Online Surveys – With GetResponse, you can create online surveys. This way, you can ask questions that you need to improve your products.
  • Quick and easy to use – highlight and click to format, then post and view the results.
  • GetResponse mobile apps – GetResponse applications for iPhone and Android give you instant access to your dashboard and vital statistics. This way, you can respond from anywhere and at any time.
  • Training and support – GetResponse professional staff is available 24 hours a day, 7-days a week. You can reach the contact via phone, email, or live chat.
Image by Muhammad Ribkhan from Pixabay

Facts about GetResponse:

  • More than 100,000 active accounts.
  • 30-day free trial.
  • Their prices start at $ 15 per month.
  • The rate is up to 68% higher than the competition.
  • The unlimited number of emails.
  • Powerful, automatic message personalization.
  • Smart tracking features.
  • You can also prepare landing pages and even a new tool building sales funnels (included in more advanced packages).

What to do next?

Go into action!

  • Choose the provider that you think best suits you.
  • Prepare the e-mail marketing campaign plan.
  • Make the enrollment form.
  • Prepare the gift and use it for the magnet.
  • Write the autoresponder e-mail messages.
  • Create a sales funnel where you give a lot of excellent value content to the customer.
  • Your task is to gain contacts. By getting contacts, you have people who are following you, and you can take care of them.
  • Tell your followers about the news from your area, educate them, give them some value.

This article contains affiliate links. If you click on any of my affiliate links and make a purchase, I can receive a commission that refers to you. This does not bring you any additional costs. You may even have some benefits.

59 thoughts on “Sales promotion and e-mail marketing

  1. I would like to thnkx for the efforts you’ve put in writing this website. I’m hoping the same high-grade site post from you in the upcoming also. Actually your creative writing skills has encouraged me to get my own web site now. Actually the blogging is spreading its wings quickly. Your write up is a good example of it.

  2. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I have shared your website in my social networks!

  3. Hi i am kavin, its my first occasion to commenting anyplace,
    when i read this piece of writing i thought i could also make comment due to this good

  4. Greetings from Ohio! I’m bored at work so I decided to browse your site on my iphone during lunch break.
    I really like the info you provide here and can’t wait to take a look when I get home.
    I’m amazed at how quick your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyways, wonderful site!

  5. Hi there everyone, it’s my first pay a quick visit at this site, and piece of writing is actually fruitful designed for me, keep up posting such articles.|

  6. Hey there, You have performed an incredible job. I will certainly digg it and in my view suggest to my friends. I am confident they will be benefited from this website.|

  7. Great work! This is the kind of info that are supposed to be shared across the web. Disgrace on the seek engines for no longer positioning this post higher! Come on over and discuss with my site . Thank you =)|

  8. Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?|

  9. Since the admin of this site is working, no doubt very shortly it will be well-known, due to its quality contents.|

  10. Hi there, simply become aware of your weblog through Google, and found that it’s really informative. I am going to watch out for brussels. I’ll appreciate if you continue this in future. A lot of other folks shall be benefited out of your writing. Cheers!|

  11. That is very interesting, You’re an excessively professional blogger. I have joined your rss feed and look ahead to in search of extra of your fantastic post. Additionally, I have shared your website in my social networks|

  12. Hi to every single one, it’s in fact a good for me to pay a quick visit this web page, it includes useful Information.|

  13. Hello Dear, are you in fact visiting this web page on a regular basis, if so after that you will definitely take fastidious know-how.|

  14. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is fundamental and all. Nevertheless think about if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with pics and videos, this site could definitely be one of the best in its niche. Excellent blog!|

  15. What’s up to all, because I am actually eager of reading this website’s post to be updated on a regular basis. It consists of nice stuff.|

  16. I like what you guys tend to be up too. Such clever work and reporting! Keep up the terrific works guys I’ve added you guys to my personal blogroll.|

  17. Can I just say what a relief to discover somebody who actually understands what they are talking about over the internet. You certainly understand how to bring an issue to light and make it important. A lot more people must look at this and understand this side of the story. I was surprised you aren’t more popular since you surely possess the gift.|

  18. If you would like to grow your know-how only keep visiting this site and be updated with the newest news update posted here.|

  19. It’s in fact very complex in this full of activity life to listen news on TV, therefore I simply use world wide web for that purpose, and take the newest news.|

  20. I was recommended this blog by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my trouble. You’re incredible! Thanks!|

  21. Wow, fantastic weblog structure! How lengthy have you ever been running a blog for? you made blogging glance easy. The entire glance of your web site is fantastic, as well as the content!

  22. Just wish to say your article is as surprising. The clearness in your post is simply excellent and i can assume you’re an expert on this subject. Well with your permission let me to grab your feed to keep up to date with forthcoming post. Thanks a million and please carry on the enjoyable work.|

  23. Great site you have here but I was wondering if you knew of any forums that cover the same topics discussed in this article? I’d really love to be a part of community where I can get opinions from other experienced people that share the same interest. If you have any recommendations, please let me know. Many thanks!|

  24. Remarkable! Its truly awesome paragraph, I have got much clear idea regarding from this paragraph.|

  25. I was wondering if you ever considered changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?|

  26. Greetings! I know this is kinda off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!|

  27. you’re really a excellent webmaster. The website loading speed is amazing. It sort of feels that you are doing any distinctive trick. In addition, The contents are masterpiece. you’ve done a magnificent task in this matter!|

  28. Spot on with this write-up, I truly think this amazing site needs far more attention. I’ll probably be returning to read more, thanks for the info!|

  29. Hello, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam remarks? If so how do you protect against it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any help is very much appreciated.|

  30. I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100 sure. Any suggestions or advice would be greatly appreciated. Kudos|

  31. What’s up, I would like to subscribe for this blog to take newest updates, so where can i do it please help.|

  32. These are truly enormous ideas in on the topic of blogging. You have touched some good things here. Any way keep up wrinting.|

  33. An outstanding share! I’ve just forwarded this onto a colleague who was conducting a little research on this. And he in fact ordered me dinner because I stumbled upon it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending the time to discuss this issue here on your internet site.|

  34. Hi! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My blog looks weird when browsing from my apple iphone. I’m trying to find a theme or plugin that might be able to resolve this issue. If you have any recommendations, please share. With thanks!|

    1. Hi, I am using a template, that is mobile friendly. As I use WordPress, I use a template called Sydney. I hope you find this helpful.

  35. Greetings! I’ve been following your weblog for some time now and finally got the courage to go ahead and give you a shout out from Humble Tx! Just wanted to mention keep up the fantastic job!|

  36. Wow that was strange. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say excellent blog!|

  37. Article writing is also a excitement, if you be familiar with after that you can write or else it is complex to write.|

  38. If you wish for to grow your familiarity just keep visiting this web site and be updated with the latest information posted here.|

  39. Good post but I was wondering if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit further. Appreciate it!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.